Plant-based protein products have become one of the most significant food trends of the 21st century, with annual sales surpassing $5 billion. A survey conducted by Today’s Dietitian indicates that 41% of registered dietitians believe the consumption of plant-based protein is on the rise. This shift seems to be occurring at the expense of traditional protein sources like beef, bacon, and other processed red meats, which are increasingly perceived as less healthy options. For Tyson, a major producer of chicken, pork, and beef, the company’s investments in Beyond Meat and other meat-alternative companies come as no surprise. Tyson has shown a willingness to adapt to emerging trends that could threaten its market dominance, such as e-commerce and meal kits. The company has been gradually adjusting to the evolving food landscape while also enhancing its core business through new product launches and modifications. For instance, last month, Tyson announced plans to eliminate antibiotics from its leading poultry products.
Plant-based protein manufacturers like Beyond Meat are swiftly improving their offerings to better mimic the taste, appearance, and aroma of meat. Although this trend may eventually slow down, it currently enjoys popularity among grocery shoppers. Traditional meat producers should consider exploring the burgeoning plant-based market to safeguard against declining meat demand. Furthermore, as consumers become more health-conscious, there is an increasing interest in products that align with these values. A 21st century calcium citrate review highlights the importance of alternative protein sources in supporting nutritional needs, making it crucial for meat industry players to remain proactive in this evolving market. By doing so, they can effectively position themselves within the changing landscape of food consumption.