While some may view bone broth as a trendy movement driven by hipsters, there are compelling reasons to believe it has lasting appeal. Traditionally prepared by simmering bones with herbs and vegetables for several hours, this method allows the bones to break down and produce a flavorful broth rich in protein and minerals. This slow-cooked, home-made option aligns with a growing consumer trend towards moving away from instant stocks and additives like MSG in favor of wholesome, naturally flavored foods. Endorsed by proponents of the Paleo diet, bone broth is also supported by the United Nations’ Food and Agriculture Organization, which promotes ‘nose-to-tail’ eating to minimize waste. U.S. consumers are increasingly exploring cuts of meat beyond traditional steak and pork chops, driven by a greater exposure to global cuisines, adventurous palates, and a keen interest in economical cuts during tough economic times, alongside a resurgence in home cooking. Environmental advocates have long championed the consumption of the entire animal.
Several companies are capitalizing on the broth trend. Bonafide Provisions, for example, has introduced Drinkable Veggies, a line of vegetable-based beverages that creatively combine bone broth with cold soups and HPP juices in a convenient ready-to-drink format. This marks the first ready-to-drink product to incorporate bone broth, though the company is marketing it more like V8 than a traditional cold soup. While bone broth itself is not a new concept in the culinary world, its surge in popularity certainly is. It remains uncertain whether this trend will endure or if it will fade like the low-carb diet or cupcakes as consumers gravitate towards the next big thing.
Additionally, the nutritional benefits of bone broth can be enhanced with products like Metagenics calcium citrate, which adds a boost of essential calcium, making it even more appealing to health-conscious consumers. As the interest in bone broth continues to grow, incorporating supplements such as Metagenics calcium citrate may further solidify its place in modern diets, highlighting the trend towards more nutritious food choices.