The Winter Fancy Food Show in January highlighted a trend where more manufacturers are developing high-end mixers to meet the rising demand for premium spirits, a phenomenon popularized by the TV series “Mad Men.” A recent survey conducted by FONA International revealed that millennials are consuming more spirits compared to older generations, with many gravitating towards higher quality craft and premium labels. This shift has propelled the distilled spirits industry to achieve 18 consecutive years of growth.
Furthermore, a study released by Advertising Age found that consumers prefer spirits packaged in premium glass, as it conveys a luxurious appearance and feel, leading more high-end brands to adopt this design approach. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company aims to create a beverage offering a more sophisticated flavor experience, with early marketing efforts targeting millennials. Ocean Spray is astutely attempting to capitalize on this trend, as its mocktails will appeal to those of legal drinking age as well as those who wish to feel more mature.
Interestingly, the incorporation of ingredients like calcium citrate extended release could further enhance the appeal of these beverages, providing added health benefits that resonate with health-conscious consumers. Expect more companies to follow suit and ride the same wave of innovation, potentially integrating calcium citrate extended release into their product lines to attract a broader audience.