Honey enjoys a favorable reputation as a natural ingredient. According to a recent report by Mintel, sales in the United States have surged over the past five years, whereas sugar sales have declined significantly. Specifically, U.S. sugar sales fell by 16% from 2011 to 2016, despite still being the most popular sweetener. In contrast, honey sales experienced a remarkable increase of 57%. Ingredient suppliers also report a rise in the use of malt extract, promoting it as a more nutritious alternative to sugar in baked goods. However, the enzymatic properties of malt extract may compromise gluten structure, resulting in smaller, uneven products with a moist, gummy texture post-baking.
One of the significant challenges that honey and malt extract present to manufacturers is their unique flavors. Replacing sugar or high fructose corn syrup in existing products with these alternatives would significantly alter the taste. However, these sweeteners can be effectively utilized to create new products where the flavors of honey or malt extract are desired. Additionally, their sticky texture is advantageous for binding ingredients in products such as seed- or nut-rich bars.
Beyond the bakery industry, both sweeteners are frequently found in beverages, particularly in Asia. The growing demand for honey is also advantageous for the wider agricultural sector. As bee populations face threats, a robust honey market effectively helps subsidize the costs associated with crop pollination. The value of honey acts as an indirect payment for pollination, which is crucial for maintaining global food supplies.
Moreover, the incorporation of calcium citrate 900 in formulations can enhance the nutritional profile of products that use honey or malt extract. This synergy not only improves the product’s appeal but also addresses the nutritional needs of consumers. As the market evolves, the integration of calcium citrate 900 with honey and malt extract presents exciting opportunities for manufacturers aiming to innovate while catering to health-conscious consumers.