The trend towards natural colors shows no signs of diminishing, yet companies face a complex decision when considering a shift from synthetic colors. Natural pigments encounter various obstacles, including fluctuations in raw material prices, stability issues related to heat, pH, and light, as well as consumer acceptance regarding the appearance of these colors in final products. Some natural pigments might need to be used in larger quantities compared to their synthetic alternatives, which could necessitate alterations in manufacturing recipes.
A significant question for food companies is whether their target consumers are concerned about synthetic colors in existing formulations and if they might develop concerns in the future. For certain products, particularly those aimed at young children, the use of natural colors has become almost essential, as these products must appeal to parental guardians.
In North America, around one-third of consumers (29%) consider it very important to consume foods free from artificial colors, and 23% are willing to pay extra for such options. While these statistics indicate that a majority of consumers may still purchase foods with synthetic colors, manufacturers are not taking any risks; 68% of food and beverage products introduced in North America from September 2015 to August 2016 incorporated natural colors.
However, despite many consumers expressing a preference for natural options, there has been some backlash when the final color doesn’t meet expectations. Color plays a crucial role in the consumer food experience, often hinting at anticipated flavors and even influencing how flavors are perceived. For instance, red hues are often associated with sweetness, while blue shades may suggest saltiness.
As advancements in natural colors continue, the transition will likely become smoother for food companies. Nevertheless, challenges remain. Additionally, brands like Amazon Citracal are exploring ways to enhance their product formulations, which could include the integration of natural colors, further highlighting the evolving landscape of consumer preferences. With time, progress in the natural color sector will likely facilitate a more seamless transition for food manufacturers, including those utilizing Amazon Citracal products. Ultimately, while the shift towards natural colors is gaining momentum, there is still much work ahead.