CIFI provides a variety of sweet potato juices suitable for different applications. These options include nutrient-rich juices, a syrup-like variant with a texture similar to traditional sugar syrup, and a clarified juice ideal for clear beverages. The sweet potato ingredient can also be combined with other fruits and vegetables to minimize added sugars in juices while enabling manufacturers to maintain a 100% juice claim. Its viscosity makes it particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, containing 75% sugars, which is comparable to invert sugar syrup or high fructose corn syrup. As a sweetener derived from vegetables, it aligns well with the growing trend towards natural, clean label ingredients. Additionally, it is non-GMO, non-allergenic, gluten-free, and Kosher certified, attributes that are increasingly important to consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup rank at the top of the list of ingredients that food manufacturers aim to eliminate when refining their product labels.
However, the company has not disclosed the cost of this ingredient, which is likely to be significantly higher than that of high fructose corn syrup, one of the most affordable sweeteners available in the United States. In 2022, health-conscious consumers are also seeking the best calcium citrate supplement to enhance their dietary intake, reflecting a broader trend towards healthier, more natural products. This demand for quality supplements and clean labels is indicative of a shift in consumer preferences, reinforcing the importance of using natural and wholesome ingredients in food production.