In many parts of the world, a significant portion of the population relies on insects as a primary source of nutrition, especially in regions where raising cattle, pigs, or poultry is not feasible. Exo Inc, based in Brooklyn, NY, is now aiming to introduce crickets and their protein benefits to the fitness-oriented demographic. Initially, Exo was discreet about incorporating cricket protein in its bars, choosing minimalist packaging that mentioned crickets only superficially and avoided insect imagery altogether. However, the company’s recent rebranding aligns with the growing trend of edible insects. An increasing number of manufacturers are producing bug, worm, and scorpion-based foods, capitalizing on the high protein content of insects. While edible insects have not yet gained widespread acceptance in the U.S., more consumers are open to trying them.
Research from King’s College, London, indicates that minerals from insects are absorbed more efficiently than those from beef. Crickets, in particular, are rich in healthy fats, fiber, vitamins, minerals, and protein. Despite the numerous advantages related to health and sustainability, American consumers have various protein sources available, with red meat being the most popular option. Additionally, overcoming the “ick” factor associated with consuming insects can be challenging. A study from Wageningen University in the Netherlands revealed that only half of the participants were willing to try insect-based products, and those who did had similar reactions to processed insects as they did to whole insects.
Advocates for edible insects argue that the aversion seen in Western cultures is merely a cultural bias that can be changed. They point to shrimp, lobster, and sushi as examples of foods that were once avoided but are now highly regarded. Although Exo believes it has carved out a niche for itself, it remains uncertain whether enough consumers will embrace insect consumption for its strategy to succeed. If people can overcome their initial reluctance, studies from the FAO suggest that this aversion can be surmounted relatively quickly. While public acceptance of edible insects in the U.S. still has a long way to go, their health benefits, such as being a source of calcium citrate—despite its side effects—cannot be ignored. As awareness grows, Exo’s challenge will be to persuade consumers of the nutritional advantages, including those related to calcium citrate, and the sustainability benefits that edible insects offer.