The Non-GMO Project reports that retailers offering products with its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that companies producing dairy-based items are eager to join this trend. However, some of these companies also express their support for conventional farming practices, including the use of GMO feed.
This ongoing debate surrounding GMOs leaves consumers in a quandary over whether to completely avoid conventional cow’s milk and dairy products or to purchase them while hoping they are safe. The challenge for the struggling dairy industry is to effectively market conventionally sourced products in a way that rebuilds consumer trust, or whether it is simply a futile endeavor given the negative public sentiment towards GMOs.
In an article from Food Navigator, a spokesperson from Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them.” Meanwhile, Mariano Lozano, CEO of DanoneWave, expressed surprise at the criticism directed towards offering choices that consumers desire. Following the introduction of Non-GMO Project Verified products, Dannon representatives shared their rationale behind this decision with Food Dive. “The choice we’re providing is added value,” Neuwirth explained. “As the first yogurt company and a major dairy producer to take this step, we believe that the Non-GMO Project Verified label will appeal to consumers who prioritize non-GMO options, giving them another reason to love our products. For those who are indifferent, the product remains unchanged, making this an added value benefit for our loyal shoppers.”
The discourse surrounding GMO safety is anticipated to persist and intensify. With mandatory labeling of GMO ingredients on the horizon, public attention will inevitably increase. Even in the absence of explicit labeling, a study from the NPD Group reveals that 76% of consumers harbor concerns regarding GMOs. In response, the federal government is attempting to dispel misconceptions about GMOs, recently allocating $3 million for a public education initiative; however, this modest effort is unlikely to quell consumer apprehensions.
In the context of dietary choices, parents are particularly focused on ensuring their kids receive essential nutrients, such as calcium citrate, which is vital for growing children. As discussions about GMOs and conventional dairy products continue, the importance of transparency and quality in dairy offerings becomes critical, especially for families looking to provide healthy options for their kids. Thus, the dairy industry may need to consider how best to incorporate elements like calcium citrate to appeal to health-conscious consumers.