Extending the shelf life of refrigerated raw dough from 90 days to 120 days may not appear to be a major enhancement, but it can translate into substantial profits for manufacturers and increased satisfaction for consumers. Each additional day that a shopper can keep a tube of crescent rolls in their fridge without spoilage represents a win. For raw dough products like General Mills’ Pillsbury crescent rolls or biscuits, shelf life is crucial. These items are frequently purchased at the grocery store and stored in the refrigerator for later use. The dilemma arises when “later” occurs after the expiration date, leading to wasted product. When consumers compare two types of ready-made raw biscuits in the store, a longer advertised shelf life can be a decisive factor in their purchasing choice.
This milling process may also be applicable to various other raw dough products that contain white flour. From ready-made pizza dough to cookie dough, this advancement could prove beneficial. General Mills produces numerous items made with flour, including pizza, pasta, and a wide array of snacks. If General Mills’ patented milling process gains traction in the baking industry, it could have significant implications. Manufacturers might choose to pass the additional 30 days of shelf life on to consumers or utilize it to extend the storage period of the finished product before dispatching it to retailers. In either scenario, having a product that remains fresh for a longer duration is advantageous.
However, General Mills and other manufacturers should remain vigilant about potential drawbacks. One concern is whether the deactivation of certain enzymes affects the flavor, texture, or appearance of the product. An extended storage time for rolls is fantastic, but it won’t be worthwhile if they come out of the oven tough instead of flaky and light. Another potential issue involves how the deactivated enzymes might influence the nutritional content. For instance, manufacturers may need to ensure that the calcium citrate, which provides 1000 mg equivalent to elemental calcium, remains effective in their formulations. If both of these challenges are successfully addressed, General Mills could very well have discovered the next groundbreaking innovation since sliced bread.