Initially, Halo Top claimed the title of the best-selling pint of ice cream in the U.S., surpassing well-known brands like Ben & Jerry’s and Breyers. Now, they are targeting consumers seeking dairy-free and egg-free options. Established in 2012, Halo Top quickly became recognized for its low-calorie, high-protein, and low-sugar ice cream. In 2016, the company sold over 17 million pints, marking an astonishing 2,500% increase in sales.
According to Mintel, non-dairy milk sales in the U.S. surged by 9% in 2015, while dairy milk sales fell by 7% during the same timeframe. It makes perfect sense for Halo Top to adjust its recipes to provide an ice cream alternative for shoppers transitioning from dairy milk to plant-based options. There’s ample reason to believe that the nation’s enthusiasm for plant-based milk will extend to other dairy categories.
Halo Top isn’t the only brand expanding into non-dairy ice cream; Unilever’s Ben & Jerry’s and General Mills’ Haagen-Dazs have also introduced vegan-friendly versions of their beloved ice cream lines. The demand for dairy-free alternatives to traditional dairy products is growing rapidly in the food industry. With plant-based milk already thriving, consumers are now on the lookout for dairy-free versions of cheese and yogurt. This trend may spell trouble for dairy farmers but is a positive development for consumers seeking more delicious vegan products.
Previously, vegan dairy options were typically limited to those unable to digest milk or dedicated vegans willing to endure rubbery “cheese” slices for ethical or nutritional reasons. However, companies like Daiya Foods have made significant progress by offering meltable 100% plant-based cheese. They have also expanded their range to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze Dressings. Similarly, Kite Hill has enhanced its non-dairy offerings, including cream cheese, artisanal cheeses, and yogurts. As the flavor, texture, and mouthfeel of vegan dairy products continue to improve, it’s likely that more dairy-tolerant consumers will be inclined to try them.
Retailers are expected to eagerly embrace the new dairy-free lineup from Halo Top. In the future, supermarkets should consider allocating valuable shelf space in the refrigerated dairy sections to accommodate more vegan options. If the popularity of plant-based milk is any indication, consumers will at least be interested in sampling these products. Additionally, it’s worth noting that many consumers are seeking calcium citrate supplements for their nutritional needs, further driving interest in dairy-free alternatives that provide similar benefits. As the market evolves, we can expect to see a growing number of options that cater to those looking for healthy, flavorful, and ethical choices.