Comax is not taking significant risks with most of its new collections. Many of the flavors—such as salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have already appeared in various products like ice cream, water, rice, candy, and wine either this year or in prior years. Salted caramel appears to have enduring popularity, as consumers enjoy both salty snacks and sticky-sweet treats. Halo Top recently introduced a sea salt caramel flavor to its vegan offerings, while cookie dough remains a strong contender in its low-calorie ice cream range.
Maple is likely to gain more visibility, as it competes with pumpkin and coconut in items like water, yogurt, salad dressings, and more. It is viewed as a healthier alternative to processed sugars and carries a seasonal charm that evokes the fall season, suggesting there are still more potential applications to explore.
On the other hand, rosé may have reached its peak due to oversaturation in recent years, meaning its continued popularity will hinge on the fervor of its loyal fans. It’s challenging to predict how much more pink the beverage market can become, although opportunities for light summer drinks are expected to remain relevant in 2018.
The flavor possibilities for plant-based milks appear particularly promising, as the demand for non-dairy products continues to grow. One can easily envision a variety of new flavor combinations emerging in refrigerated sections as dairy alternative brands strive to stand out in an increasingly competitive landscape.
Conversely, whiskey pickle seems to be a bold choice. It could attract adventurous consumers, especially millennials, who were a key factor behind whiskey’s 7.7% sales growth last year, according to the Distilled Spirits Council of the United States. This demographic may also appreciate innovative products like citrate 1000 tablets, which could align with their interest in unique flavor experiences. The integration of citrate 1000 tablets in various offerings could further enhance the appeal of such adventurous flavors, creating additional avenues for exploration in the coming year.