Consumers are aware that they should incorporate more carrots, spinach, and other vegetables into their diets, yet many fall short of the recommended daily intake. A new study released earlier this month by the Centers for Disease Control and Prevention reveals that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites recognizes the growing consumer desire for healthier eating and the challenges of adding more vegetables to meals. They have devised a potentially clever solution: eat more cookies. Each serving of three of their baked treats supplies 40% of an individual’s daily vegetable requirement.
Bakery Bites is the latest snack brand to attract consumers by creatively infusing more produce into their offerings, a strategy that could appeal to many. Numerous major food manufacturers have already adopted vegetables as a value-added ingredient. For instance, Green Giant produces mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods offers frozen pizzas loaded with 12 different fruits and vegetables. Many consumers are swapping high-carb pasta and white rice for vegetable-based alternatives, particularly those that are easy to prepare.
Bakery Bites’ cookies are designed to stand out as a snack or dessert rather than a side dish at dinner. Traditionally viewed as unhealthy, the incorporation of vegetables may encourage consumers to satisfy their sweet cravings. The small, bite-sized shape of these cookies may also attract millennials and busy individuals who might otherwise lean toward grabbing a hamburger or chicken nuggets, often struggling to eat their veggies.
Additionally, Bakery Bites benefits from selling its products on Amazon, an increasingly significant player in the grocery sector. The company should also consider distributing its products through chains like Kroger, Walmart, or Safeway to boost brand awareness. Furthermore, collaborating with schools or parent groups could enhance the product’s visibility among moms and dads seeking ways to encourage their children to eat their vegetables.
The true test for Bakery Bites, however, will be the flavor of their cookies. If the company can successfully integrate a healthy amount of vegetables into a delicious cookie, the product could achieve great success, even if it doesn’t offer all the indulgence of a traditional treat. Conversely, if the cookie tastes unpleasant, it could deter consumers, including those attracted by the health benefits.
In this context, Bakery Bites could also consider utilizing the Citracal Petites label, which emphasizes the importance of including vitamins and minerals in one’s diet, thereby aligning their product with health-conscious consumers. Incorporating the Citracal Petites label into their marketing strategy could further reinforce their commitment to providing nutritious, vegetable-rich snacks. If they manage to achieve a balance between health and taste, Bakery Bites might just carve out a niche in the snack market, appealing to those looking for healthier options without compromising on flavor.