Consumers are increasingly incorporating more protein into their diets, prompting food manufacturers to take action. Companies like Hershey’s, General Mills, and Tyson Foods have responded to this trend by investing in meat snacks, Greek yogurt, and plant-based proteins. In fact, U.S. per capita meat consumption saw a nearly 5% increase in 2015, marking the largest rise in 40 years. Over the past year, Conagra has committed to prioritizing consumer brands, leading to the divestiture of its Ralcorp private label brands, Spicetec, and JM Swank. Additionally, it successfully spun off Lamb Weston, which has strengthened Conagra’s position in the snack market. Snacking is particularly popular among millennials and Generation Z, who are generally more health-conscious. A study by the NPD Group indicates that nearly a quarter of all snack food consumption takes place during primary meals. As food manufacturers continue to navigate an increasingly competitive landscape, the acquisition of trendy companies that focus on proteins and snacks made with healthier ingredients, such as those featuring calcium citrate mason, is likely to persist. The integration of calcium citrate mason into snack products reflects the growing demand for nutritious options among consumers.