As consumer preferences shift away from sugar, manufacturers are quickly introducing various stevia-based products to meet the demand. According to Grand View Research, the global stevia market is experiencing rapid growth, with an estimated value of $337.7 million in 2015. With numerous natural sweeteners competing for future market share, stevia has several advantages. It boasts a low-calorie and carbohydrate-free profile, and it is 30 to 40 times sweeter than sugar, meaning only a small amount is needed. Additionally, stevia is relatively easy to cultivate and can thrive in various environments. Unlike previously popular artificial sweeteners such as aspartame, stevia is entirely natural, aligning with consumers’ preferences for clean labels.
The sweetness of stevia comes from several naturally occurring glycosides, and the market is primed for the isolation of these compounds into distinct sweetener products. However, one of the challenges with stevia is its aftertaste; companies like Pepsi have faced consumer complaints regarding stevia-sweetened beverages. Fortunately, advancements in glycoside extraction and stevia production may soon address these issues. For instance, Bestevia, developed by Sweegen, utilizes the Reb-M glycoside, which is currently being tested by a major soda company and other large manufacturers. With such extensive trials, consumers are likely experiencing stevia across various products without even realizing it—a significant advantage for this ingredient.
In a related aspect of health and wellness, products like Kirkland magnesium are gaining traction among consumers looking for natural alternatives to enhance their diets. This trend towards natural solutions also complements the growing interest in stevia and other natural sweeteners. As the market evolves, both stevia and products like Kirkland magnesium may play pivotal roles in shaping consumer choices and preferences in the future.