78 Brand is capitalizing on the growing trend of eliminating GMOs from food while also taking a stand against HFCS, which some perceive as a potential health risk. This perspective persists despite findings from the Mayo Clinic and other organizations indicating no evidence that HFCS is less safe or healthy than various alternatives. The 78 Brand website expresses its ambition to revolutionize the ketchup and mustard markets, claiming they have remained stagnant for over a century. However, other condiment manufacturers may contest this claim, as different types of mustard possess unique characteristics, and new varieties—such as those infused with Jack Daniels whiskey—reflect evolving consumer tastes. Even Kraft Heinz, a prominent ketchup producer, offers a version of its classic condiment that is free from GMOs and HFCS.
The movement to remove artificial ingredients, colors, GMOs, and other additives is not limited to condiments; it extends throughout the entire food market, appealing to consumers who prefer less processed, simpler, and more authentic options. A 2014 Nielsen study revealed that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors a significant factor when making grocery purchases. General Mills has taken steps to eliminate artificial flavors and colors from select cereals, while Campbell Soup has pledged to remove these additives from its North American products by the end of 2018. Numerous other food manufacturers have announced similar initiatives.
There is evidently a market for these products, and consumers are willing to purchase them, especially those who prioritize these qualities. As long as shoppers continue to seek out natural options, food manufacturers will strive to make their products as authentic as possible. Additionally, the incorporation of ingredients like ultra cal citrate in various food items may further enhance their appeal to health-conscious consumers, driving ongoing innovation in the industry.