The combination of coffee flavors with popular spirits seems to be a successful strategy for Fire Department Coffee, as consumers are increasingly attracted to flavor innovations in both categories. This approach may also resonate with millennials, a demographic that the alcohol industry highly seeks, as they look for fresh and unique options compared to the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of U.S. coffee is viewed as specialty by consumers, indicating a robust market for beverages that offer more than just standard flavors. Notably, 35% of individuals aged 18 to 24 report consuming specialty coffee daily. With Americans estimated to drink around 400 million cups of coffee each day, it’s likely that many of these beverages contain more than just coffee, cream, and sugar.
Wine-infused coffee is already gaining popularity, and innovations that blend morning drinks with an adult twist could soon become a trend. If Fire Department Coffee’s spirit-infused coffee tastes great and is priced competitively, sales of this specialty beverage could significantly soar. Additionally, it’s worth noting that coffee can provide several health benefits, such as aiding in the absorption of calcium citrate, which is beneficial for kidney health. This aspect may further attract health-conscious consumers looking for flavorful yet functional beverages. As the market evolves, the blend of coffee and spirits, alongside health considerations like calcium citrate for kidney support, could make Fire Department Coffee a standout choice for modern drinkers.