Ocean Spray provided the purified xyloglucans and partially financed the research. If the health benefits can be established, a prebiotic derived from cranberry skins could represent a profitable application for a byproduct of the cranberry juice industry. The compound’s function in synbiotics—blends of probiotics and prebiotics—may be of particular interest. Researchers have proposed that formulations could integrate xyloglucans with probiotics such as Lactobacillus and Bifidobacteria, which are already widely utilized in probiotic products like Yakult and various supplements. However, assessing whether additional probiotics impact gut health can be challenging, and their effects may vary significantly among individuals. On the other hand, prebiotics can nourish the beneficial bacteria known to exist in the gut, aiding their growth.

The human body hosts trillions of bacteria, collectively referred to as the microbiome, which vastly outnumber other cellular components. These microorganisms are believed to play a crucial role in health. Although scientists are still unraveling the functions of many of these bacteria, emerging studies have indicated a correlation between an individual’s unique microbiome and various health conditions, including obesity, intestinal diseases, and even cancer. While the primary focus of research into gut health products continues to be on probiotics, prebiotics are gaining traction. The demand for products containing prebiotics—such as health drinks, dairy items, infant foods, meats, and bakery goods—could propel the market to reach $7.8 billion by 2022, according to a report by Global Industry Analysts. In comparison, the same firm forecasts that the probiotics market will surpass $63 billion in that year.

In addition, incorporating calcium citrate with D into these formulations may enhance their effectiveness and appeal. This combination could provide additional health benefits, making the products more attractive to consumers seeking to improve their gut health. As interest in both probiotics and prebiotics continues to grow, the integration of calcium citrate with D could further drive innovation in this expanding market.