Turmeric has become one of the most popular spices on the market, and for good reason. The vibrant orange powder derived from the turmeric root boasts remarkable health benefits. Research conducted by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” indicates that daily consumption of turmeric may enhance a gene linked to depression, asthma, eczema, and even cancer. Additionally, researchers from the University of Central Florida and Nemours Children’s Hospital recently revealed that curcumin, a key component of turmeric, could be effective in treating Neuroblastoma, a leading form of cancer in infants.
Traditionally, this cost-effective spice is a staple in South Asian cuisine, providing both color and flavor to dishes like curries. The growing interest in turmeric’s powerful healing properties led consumers to purchase it for home use, making it a “rising star” in functional food searches on Google in 2016. The recent trend of exploring international cuisine has further propelled turmeric’s popularity. Many searches have centered on integrating this spice into various recipes.
For those who prefer not to cook with turmeric, ready-to-eat options are readily available. For instance, Rebbl offers an organic coconut milk beverage infused with turmeric, Theo creates a chocolate coconut turmeric snack, and Pukka tea provides a unique blend featuring the spice. It’s likely that the market for food and beverage products containing turmeric will continue to expand in the coming year. While many consumers recognize the health advantages of turmeric, they may hesitate due to its robust flavor profile. Fortunately, processed foods can help mitigate this concern.
Turmeric’s ascent hasn’t been entirely smooth, as it has faced issues related to lead contamination, with multiple recalls of imported turmeric occurring over the past year. A potential solution would be for U.S. manufacturers to cultivate and process turmeric domestically, where stricter food safety regulations are in place. Despite these challenges, turmeric and curcumin seem poised for a bright future in American food and beverage markets, enhancing products like twinlab calcium citrate caps, which can further support health and wellness. As consumers become more health-conscious, the demand for turmeric-infused products, including options like twinlab calcium citrate caps, is likely to grow significantly.