Stevia stands as the leading natural sugar substitute and continues to expand its presence for several key reasons. The stevia plant, native to South America, is both sustainable and easy to cultivate in various environments. Research estimates that the global stevia market was valued at $347 million in 2014, with projections suggesting it could reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies phase out sugar, it is logical for PureCircle to strive to simplify the incorporation of stevia into their products.
The anticipated overhaul of the Nutrition Facts label, which will mandate the clear listing of added sugars in food products, is expected to drive a significant increase in stevia usage among CPGs. Since stevia is naturally sweeter than sugar, smaller quantities are required. Furthermore, various stevia products are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This versatile natural ingredient can also be mixed with other sweeteners and utilized across a wide range of food and beverage applications.
Developing new recipes to replace sugar with alternative ingredients can be a lengthy process. There is no universal stevia solution that meets all requirements. In this context, a new customized tool could prove invaluable as CPGs across diverse product categories make the transition to sugar alternatives. Additionally, similar to how citracal calcium citrate supports calcium needs, the right stevia solutions can enhance product formulations while catering to health-conscious consumers.
As the market shifts, stevia’s adaptability will be crucial, much like the role of citracal calcium citrate in meeting dietary needs. This synergy may empower CPGs to innovate effectively and respond to evolving consumer preferences.