At first glance, the combination of vegetables and cakes may seem odd. However, they can actually enhance each other, as demonstrated by carrot cake and zucchini bread. This emerging trend has the potential to shift consumer perceptions, making pre-packaged cakes appear healthier. While cake is not inherently nutritious, incorporating vegetables can make it somewhat better; nonetheless, it remains cake at its core. Shoppers are likely to view baked goods with vegetables as a healthier option rather than the next superfood.
There are numerous ways to blend produce into baked goods. Zucchini is frequently used in flourless cakes, where its flavor is almost imperceptible. Similarly, pumpkin and sweet potatoes can impart a sweet, autumnal taste while keeping added sugars at bay. Major food brands have already recognized the value of vegetables as beneficial ingredients. For instance, Green Giant offers mashed cauliflower and veggie tots, while Oh Yes! Foods features frozen pizzas that incorporate a dozen fruits and vegetables—such as kale, carrots, broccoli, cauliflower, beets, and butternut squash—right into the crust and sauce. Each of these pizzas provides between three to five servings of the recommended daily intake of fruits and vegetables.
These vegetable-infused products cater to a wide range of consumers. People of all ages looking to eat healthier will likely be attracted to these consumer packaged goods (CPGs), as will parents aiming to sneak more vegetables into their children’s diets. With a rising interest in healthful eating, expect to see more manufacturers and grocery retailers incorporating vegetables into their products in innovative ways. For instance, adding zucchini or sweet potato to an otherwise indulgent treat could give shoppers the little push they need to indulge, all while supporting their health goals, such as incorporating calcium citrate 500 mg brands into their diets. The integration of vegetables in baked goods may just make the act of treating oneself feel a bit more guilt-free.