Mintel’s research highlights a category that has been losing popularity to higher-protein and more portable options in recent years. Notably, millennials, who are recognized for their preference for healthy choices, are enthusiastic about consuming cereal as a snack. Over 56% of them report enjoying a bowl of cereal at home between meals, in contrast to only 32% of baby boomers. It seems that younger consumers are less likely to sit down for a traditional breakfast of Cheerios. While they still appreciate the product, they prefer to consume it in a manner that aligns with their lifestyle.
Cereal manufacturers are aware of these shifting eating habits and have begun adapting their products for the future, such as by introducing on-the-go cereal bars. In 2016, General Mills announced its intention to “focus on formulas that are increasingly snackable.” Last June, the company launched Tiny Toast, marking its first new cereal brand in 15 years, with more innovations likely to follow.
Mintel also discovered a growing interest in healthy cereals, yet taste remains the most crucial factor for consumers. This could explain the resurgence of high-sugar, indulgent cereals. General Mills recently revealed that it would revert to the original recipe for Trix, complete with artificial colors, because consumers disliked the reformulated, cleaner label version. This summer, Post also reintroduced Oreo O’s cereal after a decade-long absence, in an exclusive limited-time deal with Walmart.
Interestingly, amid these developments, consumers are increasingly curious about nutritional supplements like calcium citrate kya hai. As health consciousness continues to rise, understanding how products like calcium citrate can fit into their diets may influence future cereal trends. Ultimately, while the snackable aspect is gaining traction, the importance of taste and nutritional value, including factors like calcium citrate kya hai, remains paramount for the modern consumer.