According to the Code of Federal Regulations, a soft drink may carry the label “diet” as long as it is not considered “false or misleading.” This terminology has been prevalent for decades, commonly used by soda manufacturers to indicate sugar-free and low-calorie options. Despite facing previous challenges, this labeling has persisted. For instance, in 2015, the consumer advocacy group U.S. Right to Know submitted a petition urging the federal government to classify the “diet” label on sodas as misleading; however, the Federal Trade Commission rejected the petition, and the FDA did not take action.
Nonetheless, the widespread acceptance of the term does not necessarily mean it remains relevant today. Legal actions may prompt a reevaluation of how soft drinks and similar products are labeled. Modern consumers approach dieting differently than previous generations, and the term “diet” carries varied meanings for individuals. Furthermore, the generic “diet” label is increasingly absent from many consumer products.
Today, rather than adhering to the traditional low-sugar, low-fat diets of the past, consumers who are mindful of their eating habits may opt for items with broader health benefits, preferring less processed foods or those that accommodate specialized diets such as paleo and keto. Regardless of court rulings, manufacturers might reconsider the specificity of the “diet” label in accurately conveying what consumers can expect from a sugar-free, low-calorie soda.
Moreover, manufacturers may seek to abandon the “diet” designation altogether. While the overall market share for sodas has declined in recent years, diet sodas have seen an even steeper drop. The waning popularity of diet beverages may be attributed to concerns over artificial sweeteners or studies linking their consumption to health and weight issues. As discussions about diet sodas fade on social media, their market presence is likely to diminish further.
In response, soft drink companies have begun to innovate with sugar-free beverages featuring more straightforward product labeling. Notably, Coca-Cola Zero Sugar, a zero-calorie, sugar-free reformulation, debuted in the U.S. in August, while Pepsi Zero Sugar offers a similar product with higher caffeine content compared to its regular counterpart. Additionally, Dr Pepper TEN provides a 10-calorie alternative to the classic drink. All these new beverage names convey far more than just “diet” and may signify a shift away from traditional diet drinks in the marketplace.
Interestingly, the debate over labeling extends beyond beverages; it also touches on nutritional discussions, such as the comparison between calcium citrate vs calcium carbonate. As consumers become more discerning about their choices, whether in soft drinks or dietary supplements, the clarity and relevance of product labels will likely be a focal point for manufacturers, especially as they navigate the evolving landscape of health-conscious consumerism.