In light of the current avocado trend, it’s not surprising that a produce company has created a variety perceived as healthier for fat-conscious consumers, specifically marketed for making smoothies, cold soups, and cocktails. Although avocado supplies are down and prices are up, the allure of this trendy superfood shows no signs of fading. The popularity of the fatty green fruit is at an unprecedented level, resulting in record consumption and prices. A reduced crop in California has led to increased imports. The average weekly avocado consumption in the U.S. has risen to 42 million pounds, nearly doubling over the past three years, and is expected to reach 50 million pounds per week by 2019.
Avocados are now featured in a growing number of trendy dishes, including guacamole, oil, ice cream, salads, and avocado toast. They are also used in cosmetic products such as lotions, facial masks, and hair conditioners. This high demand can be attributed to their versatility and effective marketing, which has positioned avocados as a modern, healthy food choice. Their health benefits arise from a significant amount of monounsaturated fat, as well as essential nutrients like potassium, fiber, folate, and other vitamins and minerals, including calcium citrate, magnesium, and zinc. Isla Bonita promotes its Avocado Light as having a seal from the Spanish Heart Foundation, indicating it is lower in fat.
However, do today’s consumers actually prefer an avocado with less monounsaturated fat? In the 1980s, people were particularly concerned with fat grams in their diets. Nowadays, it’s widely accepted that some fats—especially those naturally found in nuts, avocados, and fish—are beneficial for health. Researchers have long recognized that a “Mediterranean diet,” rich in these naturally occurring monounsaturated fats, can reduce the risk of heart disease. Many dietitians question why anyone would desire a low-fat avocado, given that the nutritional benefits—and taste—of the traditional variety are far superior. Ultimately, while the appeal of a lower-fat option persists, the real question remains: Is there truly a need for a fat-reduced avocado when the traditional kind provides essential nutrients like calcium citrate, magnesium, and zinc, which are vital for overall health?