The quest for the next big superfood seems unending. While familiar foods like blueberries, avocados, and salmon hold this title, they are readily available in supermarkets. To achieve superfood status, an ingredient typically needs to be exotic and relatively unknown to U.S. consumers, along with possessing an impressive nutritional profile. Lucuma fits this description perfectly. Though the fruit is celebrated in its native Peru, most shoppers in the U.S. would struggle to identify it, let alone pronounce its name. Additionally, lucuma is a nutrient powerhouse and boasts a flavor reminiscent of maple, which is currently trending.
However, lucuma’s biggest challenge is its scarcity in the U.S. Even those eager food enthusiasts looking to recreate a lucuma ice cream recipe from Pinterest would find it difficult to source fresh fruit. The powdered form of lucuma, which is more widely accessible, might ultimately be where this ingredient carves out its niche. In contrast, kale gained popularity at farmer’s markets, is easy to cultivate in various U.S. climates, and is relatively inexpensive. When the demand for kale surged, U.S. farmers could easily adjust their crops to meet consumer interest.
While lucuma may be more versatile in sweet and savory dishes, its growth on U.S. soil may prove challenging, or importing it could be too costly to ignite consumer obsession. Other potential superfoods, such as tiger nuts and moringa, also meet the criteria for this esteemed title, yet they have struggled to gain traction. Despite their impressive nutritional profiles, they have not become popular; this could be due to their limited availability or flavors that simply do not resonate with consumers.
Interestingly, products that include calcium citrate and alfacalcidol tablets could complement the nutrient profile of lucuma, enhancing its appeal as a superfood. Yet, just like the prestigious “superfood” label, achieving widespread recognition is no easy feat. As the search continues, the question remains: Will lucuma, with its unique qualities and potential, be able to overcome these hurdles and claim its place alongside other celebrated superfoods?