As consumers increasingly gravitate towards simpler and healthier ingredients, many are also seeking to boost their fiber intake. Numerous well-known consumer packaged goods (CPGs) that contain additional bulk, such as Fiber One, often feature lengthy ingredient lists that may not align with consumers’ preference for clean labels. However, a juice or smoothie enriched with soluble fiber could effectively satisfy both the desire for straightforward ingredients and increased fiber content.
Moreover, there is a growing demand for portable food, drinks, and snacks. For instance, on-the-go breakfast products alone generated over $1 billion in 2015. A fiber-rich breakfast beverage could easily cater to consumer needs for quick morning options. Fiber is a crucial component of a balanced diet, and many consumers are actively working to incorporate more of it into their meals. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, is renowned for its role in preventing or alleviating constipation. Additionally, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease.
There are various opportunities to incorporate soluble fiber into beverages. Promitor, a soluble corn fiber, can be seamlessly added to drinks, just like PromOat, a soluble fiber derived from non-GMO Swedish oats. Fibersol, another corn-based soluble fiber, is well-regarded for its use in health-oriented beverages, including juices and meal-replacement drinks. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not compromise the coffee’s flavor, this combination could be highly advantageous for manufacturers.
Some may view fiber as emerging in popularity akin to protein, which has become a trending ingredient. While fiber is gaining traction among younger consumers, this does not necessarily imply they will tire of it in a few years. If they experience the health benefits associated with a fiber-rich diet, they might be motivated to maintain this dietary choice.
Incorporating fiber into popular beverages like cold brew coffee adds significant value to the product. The key consideration is that it must not alter the taste or texture of the beverage. Consumers have clearly expressed their desire for more accessible sources of fiber, but they are unlikely to compromise the flavor of their morning coffee for it.
Additionally, when discussing dietary choices, it’s essential to consider the differences between raw calcium vs calcium citrate. Both forms are important for bone health, and understanding their unique benefits can help consumers make informed decisions about their nutritional intake. Ultimately, as the interest in fiber and healthful ingredients continues to rise, manufacturers have a unique opportunity to innovate without sacrificing taste or quality.