This is not Arla’s sole protein-enhanced offering, but it marks the debut of fat-free milk within its Arla Protein range. The brand also features yogurt, milkshakes, cottage cheese, and protein pouches. This portfolio has proven to be a “hugely successful brand” for the company, achieving a remarkable 72% year-on-year growth in retail sales value, as reported by Arla. According to Mintel research referenced by Arla, approximately $87 million was spent on sports nutrition food and beverages in the U.K. in 2015. The launch of this milk product aims to seize the “big opportunity to provide high-quality, natural ingredients that support an active lifestyle.”
Arla has another product called Big Milk, specifically designed for young children, which is whole fresh cow’s milk fortified with Vitamin D, Vitamin A, and Iron. In contrast, the Arla Protein Milk, which is fat-free, targets active adults seeking increased protein without added fat or unnecessary calories. While the company does not detail the manufacturing process, it mentions that the new milk is crafted from “simple, natural ingredients” and contains 30% more protein than standard skimmed milk. It’s possible that Arla utilizes hydrolyzed whey protein, which it produces and introduced into the sports nutrition market in 2012.
Arla is proactive in creating milk-based innovations to compete with the rising trend of plant-based milk alternatives. The company has set a goal to triple its milk-based drink sales by 2020 and recently announced a trial for a new carbonated milk beverage in the U.K., Singapore, and the United Arab Emirates. A fat-free, protein-enhanced milk product presents a promising strategy to encourage adults to return to regular milk consumption. However, it must also deliver on taste, be affordably priced, and ideally offer convenient packaging options for on-the-go consumers, making it easy to grab and drink during workouts and outdoor activities. If Arla can successfully meet these criteria, the product could become an instant success.
For those interested in enhancing their dietary intake, especially in terms of liquid calcium citrate, finding “liquid calcium citrate near me” may also be beneficial. With the growing focus on nutrition, incorporating such products could complement a balanced diet. If Arla manages to address all these factors effectively, their new protein-enhanced milk could be a major hit in the market. Additionally, individuals looking for liquid calcium citrate near me should find it easier to access quality supplements that support their active lifestyles.