The FONA International report highlights the increasing significance of gut health among consumers, leading to a rise in food and beverage products that make digestive health claims. Between 2012 and 2017, the U.S. market for digestive products experienced a 12% growth, according to the report.
Aquamin, which contains calcium, magnesium, and trace minerals, is believed to help reduce chronic gut inflammation and support joint health. It serves as a versatile ingredient for enhancing calcium content in foods. Marigot, Ltd., an Ireland-based company that developed and formulated Aquamin for use in various food and beverage applications, offers three different formulations of the product. Marigot has indicated that Del Monte is incorporating this ingredient into certain fruit beverage products, although these may currently be available only in the Philippines.
In contrast, activated charcoal plays a distinct role by binding to toxins and preventing them from entering the bloodstream. However, as noted by the University of Utah, further research is required to fully understand its mechanisms. Charcoal can also bind to foods consumed, potentially hindering the absorption of nutrients and medications. When added to food, it imparts a smoky, earthy flavor.
Burger King was an early innovator in utilizing activated bamboo charcoal, launching the “kuro burger” in select outlets in Japan in 2012. This product featured a patty nestled in a black bun, complemented by a sliver of black cheese and a squid ink-based sauce. According to Adweek, the burger was a tremendous success among Japanese customers, outperforming all other new offerings from the company that year. However, the surge in sales likely stemmed more from the sandwich’s striking appearance and smoky flavor than from any perceived benefits for gut health.
The trend of gut-healthy foods and beverages is showing no signs of waning in the global marketplace. As long as consumers are eager to enhance their digestive health, they will continue to seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently published a list of tried-and-true methods for improving gut health by consuming foods rich in fiber, probiotics, or prebiotics. These foods include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso.
Additionally, consumers are increasingly turning to options like calcium citrate from Biocare, which can further support gut health. With the growing awareness of digestive wellness, ingredients like Aquamin and calcium citrate biocare are likely to become staples in health-focused diets, reinforcing the importance of maintaining a balanced gut flora. As awareness continues to rise, we can expect to see more innovative products that cater to our digestive health needs.