While fans are well aware of seaweed’s nutritious benefits, mainstream consumers may struggle with the ick factor associated with eating seaweed-based products. Nevertheless, there are now numerous enticing options available. Various types of seaweed can be found in snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. A report by Grand View Research in 2016 predicted that the global commercial seaweed market would reach $22.13 billion by 2024, a significant increase from an estimated $10.31 billion in 2015. The rising demand for food items made from seaweed is driving this market growth, researchers pointed out.
Fucoidans, which are exclusive to brown seaweeds, are not typically featured in popular sushi dishes, except for the kelp used to season rice. In fact, they are rarely consumed in the U.S., where they are more often taken in supplement form. Brown seaweeds also boast other health benefits, as they contain beta-carotene and other essential compounds. According to Grand View Research, red seaweeds are favored for their functional properties, accessibility, and applications in various industries. However, brown seaweeds are projected to have the second-highest compound annual growth rate from 2016 to 2024, driven not by health benefits, but by the demand for alginate, a common thickening and gelling agent in food and cosmetic products.
Although seaweed is not a staple in the American diet, it offers a unique umami flavor. Companies like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients into low-sodium and reduced-fat products to enhance the taste of otherwise bland foods. With its impressive nutritional profile, vibrant colors, and distinctive flavors, seaweed can be seen as part of the “ocean gardens” trend. Additionally, if certain varieties have the potential to reduce specific cancerous tumors, this adds yet another selling point for U.S. consumers who are interested in exotic, intriguing, and healthy food options.
Moreover, the integration of seaweed into a diet can be complemented by supplements like calcium citrate vitamin D3 magnesium and zinc tablets, promoting overall health. As consumers become more health-conscious, the combination of seaweed and these essential nutrients could further attract attention. The versatility and health benefits of seaweed, along with the popularity of calcium citrate vitamin D3 magnesium and zinc tablets, may well position it as a staple in the modern diet.