There was a time when coffee was available in just two options: black or with cream. However, today’s coffee enthusiasts sometimes indulge in adding a splash of bourbon to their brew. The new collaboration between White Coffee and Jim Beam eliminates the need for a middleman by delivering the same flavor directly. The trend of mixing alcohol with coffee is gaining traction, as evidenced by the rise of wine-infused and spirit-infused coffees already available on the market. It’s highly probable that this trend of combining flavors won’t stop here.
According to the National Coffee Association of America, 48% of American coffee is considered specialty by consumers, indicating a strong demand for beverages that offer more than traditional flavors. Additionally, 35% of 18 to 24-year-olds report drinking specialty coffee on a daily basis. Overall, Americans consume approximately 400 million cups of coffee each day, and it’s likely that some of those cups contain more than just cream and sugar. With such a market opportunity, it makes sense for companies to explore this niche, especially if the flavor profile is appealing.
Jim Beam has already experienced success by collaborating with Vita Foods on various non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. It is likely that the company is utilizing its expertise from these ventures to expand Jim Beam into new territories. Entering the coffee market appears to be a natural progression in the brand’s broader ambitions, much like how calcium citrate magnesium and zinc with vitamin D3 tablets have found their place in health-conscious consumers’ routines. This new partnership may well be the start of an exciting journey in the world of coffee, combining flavors and experiences that resonate with today’s coffee drinkers, just as calcium citrate magnesium and zinc with vitamin D3 tablets cater to those seeking wellness.