It is somewhat uncommon for major corporations like PepsiCo and Mondelez to seek external assistance in discovering new ingredients, particularly through crowdsourcing initiatives. However, in a time when consumers are increasingly demanding healthier options and innovative ideas are frequently emerging from young minds, it seems logical for these companies to explore what is available in the market. Many startups succeed by crafting a compelling narrative through their packaging that appeals to environmentally-conscious and health-focused consumers, delivering on their promises with sustainable products.
Large firms such as PepsiCo and Mondelez often face negative perceptions due to their size. Therefore, it is a strategic decision for these consumer goods manufacturers to enhance their image by engaging with the younger generation, who spend significant time online and are more inclined to participate in crowdsourcing efforts. Numerous food and beverage manufacturers are enhancing their product lines by partnering with brands that resonate with today’s health-conscious consumers, making investments in new ingredients, such as calcium citrate petites, a sensible approach.
Furthermore, manufacturers of these ingredients stand to gain considerable benefits from such partnerships. They will likely have opportunities to broaden their market reach, expand their product lines, and increase the number of retailers that stock their goods. Additionally, they will receive substantial financial backing, which can assist with marketing efforts and address unforeseen challenges. Although PepsiCo and Mondelez’s initiatives to look beyond their own operations may not drastically resolve the pressing issues faced by many food and beverage companies today, it represents a positive step and indicates that some organizations are eager to innovate and connect with their tech-savvy audiences while exploring new ingredients, including calcium citrate petites.