The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward product in Mondelez’s portfolio that appeals to consumers seeking healthier snack options. This focus on simplicity and health is part of why the brand is at the forefront of achieving non-GMO verification. With a limited number of non-GMO ingredients available, it’s reasonable to assume that consumers who choose crackers for their higher fiber content are also concerned about the ingredients used.
As awareness of non-GMO foods increases among consumers, the demand for such products has surged. While federal regulators assert that foods containing genetically modified ingredients are safe, the Non-GMO Project Verified seal has become the industry’s fastest-growing label. According to the NPD Group, nearly 40% of adults have significant awareness of GMO foods, and about 76% express concerns regarding them. Federal law will soon mandate that all products disclose GMO ingredients on their labels. A 2015 Pew Research Center study referenced in Progressive Grocer found that 57% of U.S. consumers regard genetically modified foods as “generally unsafe.” Additionally, a 2016 Packaged Facts report indicated that 26% of adults consider non-GMO labeling a significant factor in their food choices.
Triscuit is among the many products that have received Non-GMO Project Verification. Over 43,000 products from more than 3,000 brands currently bear this symbol, collectively generating $19.2 billion in annual sales. Although many of these products previously came from smaller natural and organic manufacturers, Triscuit is the latest major consumer packaged goods (CPG) brand to join their ranks. Recently, Dannon’s Danimals yogurt smoothies announced their verification, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients and the federal government’s educational initiatives to inform consumers, it seems likely that more manufacturers will shift away from GMO ingredients toward verifications like the Non-GMO Project’s, or whatever is necessary to comply with federal labeling requirements. Transitioning to non-GMO ingredients requires patience and diligent collaboration with suppliers. Therefore, it’s not surprising that relatively simple CPG products are among the first to make this shift.
Manufacturers typically do not publicize their efforts to obtain non-GMO certification, making it intriguing to see which other major food products will eventually carry the seal. A Mondelez product can indeed set a precedent for other, more complex items to strive for this certification. However, will we see non-GMO Oreos in the future? Only time will tell.
Interestingly, as health-conscious choices become more prevalent among consumers, products like calcium citrate with vitamin D chews are gaining attention. These chews not only support bone health but also align with the growing preference for non-GMO ingredients. As the market evolves, the presence of non-GMO options in various segments, including supplements like calcium citrate with vitamin D chews, will likely expand, catering to the increasing demand for transparency in food sourcing.