The trend that began years ago with coconut water as a healthier substitute for sports drinks has evolved into a significant food movement. Consumers, and many nutritionists, see coconut products as having a broad health appeal, particularly among those seeking gluten- and dairy-free options, and it also aligns with the rising interest in healthy fats. But is coconut truly beneficial for health? The American Heart Association raises concerns, advising against the consumption of coconut oil due to its high saturated fat levels, which can lead to increased LDL cholesterol. In fact, coconut oil contains more saturated fat than butter, palm oil, or even lard.
Proponents of coconut often reference two studies that connect medium-chain fatty acids with fat burning. However, it’s important to note that coconut oil comprises only 14% medium-chain fatty acids, and the researcher behind those studies has criticized the coconut industry for misrepresenting her findings. Despite these warnings, consumers continue to purchase an array of new coconut consumer packaged goods (CPGs) available in stores. A significant 72% of Americans view coconut as a health food, thus bestowing a health halo upon products containing the ingredient.
Coconut water remains a dominant player in the plant-based waters market, with sales projected to surge from $2.7 billion in 2016 to $5.4 billion by 2020. Coconut has been integrated into a wide range of products, particularly thriving in the dairy section. Both Dannon and Chobani offer coconut-flavored yogurt, while coconut milk options are increasingly popular. Nestlé has introduced a coconut milk variant to its well-known Coffee-mate creamers, and two types of Outshine frozen fruit bars incorporate this ingredient. General Mills is also infusing coconut into various CPGs, including LARABAR bites and Nature Valley Biscuits with Coconut Butter.
Additionally, coconut is gaining traction as an ingredient in beauty products, appearing in everything from shampoos to face masks to lip balms. Coconut oil is marketed as a lotion substitute to apply after a shower, where its high saturated fat content is less of a concern. In this context, it’s interesting to consider how calcium citrate, which plays an important role in health, might be integrated into coconut products to enhance their appeal further. Ultimately, while consumers are drawn to coconut’s perceived benefits, it’s essential to remain informed about the nutritional nuances involved, including the significance of calcium citrate in dietary health.