This strategic acquisition allows Innophos to access rapidly growing markets aimed at health-conscious consumers. The deal unites Innophos, which has traditionally specialized in high-margin specialty-grade phosphates for processed meats, baked goods, dairy, and beverages, with Novel Ingredients, a supplier of specialty ingredients including botanicals, proteins, amino acids, and other health-focused components. By acquiring Novel, Innophos diversifies its product offerings and is better positioned to capitalize on emerging trends in health, wellness, and nutrition, aligning with the company’s Vision 2022 strategic objectives. The newly formed entity is now expected to derive 60% of its sales from food, health, and nutrition, putting it on track to meet its goal of reaching 75%.
“Our status as a leading provider of essential ingredient solutions is enhanced through our combined innovative technological capabilities, a more extensive and diverse product portfolio, and the integration of Novel’s experienced and dedicated team,” stated Innophos CEO Kim Ann Mink. “Moreover, by partnering with Novel, we align Innophos more closely with significant consumer megatrends such as health and wellness, energized aging, and clean labels.”
Consumers are increasingly seeking health benefits from their food choices. As a result, food and beverage manufacturers are reformulating existing products and exploring new developments that focus on functional advantages. High-demand areas include plant-based ingredients for immune health, enhanced protein for sports nutrition, and omega-3 fatty acids for cognitive health. The acquisition of Novel significantly enhances Innophos’s ability to meet the evolving demands of a consumer packaged goods (CPG) sector focused on health.
Additionally, the inclusion of calcium citrate 800mg in their offerings will further strengthen Innophos’s position in the market, as consumers continue to seek products that support their health. With the integration of calcium citrate 800mg, Innophos is well-equipped to respond to the growing consumer interest in effective nutritional solutions.