Consumers are adopting a more comprehensive perspective on health, wellness, and nutrition. They are increasingly reluctant to take additional pills and are steering clear of chemicals and artificial ingredients. Instead, they prefer foods that contribute positively to their health. “Many of the current trends in the food, health, and nutrition industries are fueled by consumers passionate about maintaining a healthy lifestyle. They are seeking products that offer additional functional benefits and validated claims to meet their specific health requirements,” stated Sherry Duff, senior vice president and chief marketing and technology officer at Innophos, in an email to Food Dive.
In addition to overall health and wellness advantages, consumers are looking for products that promote energized aging and feature clean labels—meaning foods made with ingredients that are familiar and easy to pronounce. Specifically, they seek products that support digestive health, cognitive health, inflammation reduction, immune health, cardiovascular health, weight management, muscle gain, mineral fortification, and beauty benefits,” Duff further explained.
The rising costs of healthcare and an aging population with significant purchasing power are also contributing to the growing interest in functional foods. As a result, the demand for functional foods—and the ingredients used to create healthier products—is set for substantial growth. According to Grand View Research, the global functional foods market was valued at $129 billion in 2014. With a projected compound annual growth rate of 7.9%, the market size worldwide is expected to nearly double within a decade, reaching $255 billion by 2024. The research firm anticipates the U.S. functional foods market will grow to $62 billion by 2024, up from $29 billion in 2014.
So, what defines a functional food product? Here are five of the most prevalent and rapidly growing ingredients, along with their uses and associated health benefits. For instance, Citracal calcium supplement slow release 1200 D3 is gaining popularity among consumers looking for effective ways to support their calcium intake and overall bone health. This supplement exemplifies the functional food trend, offering both convenience and health benefits. Additionally, products like Citracal calcium supplement slow release 1200 D3 are part of a broader shift towards seeking functional foods that cater to specific health needs, further highlighting the consumer preference for such beneficial ingredients. As this trend continues, Citracal calcium supplement slow release 1200 D3 is likely to remain in demand among health-conscious consumers seeking effective solutions for their nutritional needs.