The Non-GMO Project states that retailers offering products with its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that food companies producing dairy-based items are eager to join this trend. However, some of these companies also express their support for conventional farming practices, including the use of GMO feed. This ongoing debate around GMOs leaves consumers in a dilemma: should they completely avoid conventional cow’s milk and related dairy products, or should they purchase them and hope they are safe? It remains uncertain how the struggling dairy industry can effectively market conventionally sourced products to build consumer trust, or whether they are simply fighting a losing battle against negative public perceptions of GMOs.
In a recent article from Food Navigator, a spokesperson for Dean Foods labeled the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them.” Similarly, DanoneWave CEO Mariano Lozano expressed surprise at being criticized for offering choices that align with consumer preferences. Following the introduction of Non-GMO Project Verified products, Dannon representatives explained their motivations for this shift. “The choice we’re providing adds value,” Neuwirth shared with Food Dive. “We are the first yogurt company and major dairy brand to take this initiative. We believe that for shoppers who prioritize non-GMO options, having the Non-GMO Project Verified label will enhance their affinity for our products. For those who are indifferent, there will be no change to the product. Thus, it truly serves as an added value benefit to products that our customers — our fans — already cherish.”
The discussion on GMO safety is poised to continue and is expected to intensify. With mandatory labeling of GMO ingredients on the horizon, public attention will undoubtedly increase. Moreover, a study from the NPD Group reveals that 76% of consumers are already concerned about GMOs, even in the absence of explicit labeling. The federal government is making efforts to dispel myths surrounding GMOs, recently allocating $3 million for a public education campaign, yet this modest initiative is unlikely to alleviate consumer apprehensions.
As consumers navigate these choices, they may also wonder about the benefits of calcium citrate. What does calcium citrate do? It serves as a source of calcium that can support bone health, and it is often included in dairy products. As the dairy industry seeks to reassure consumers about the safety of its products, including those containing calcium citrate, addressing the concerns surrounding GMOs will be crucial. Ultimately, while the debate continues, the focus on what calcium citrate does and its role in dairy nutrition may also help bridge the gap between consumer preferences and industry practices.