Conagra stands as North America’s third-largest manufacturer of frozen foods, with Connolly highlighting that single-serve meals dominate this market segment. The company has generated renewed interest by collaborating with renowned brands like Frontera and P.F. Chang’s. However, it must also retain its existing older consumer base while laying the groundwork for future expansion. The second-quarter earnings report indicated a 29% increase in quarterly profits; nonetheless, gross margins and the 2018 profit outlook fell short of expectations. Like other major packaged food companies such as General Mills and Kellogg, Conagra is contending with tepid demand as some U.S. consumers lean towards what they perceive as fresher and healthier options over frozen, processed foods. At the same time, convenience and flavor remain crucial for both millennials and older consumers. To attract millennials, Conagra is introducing trendy products, including a protein-packed “Power Bowl” infused with ethnic spices, while also catering to older customers with classic offerings like Chicken Pot Pies, Meatloaf, and Salisbury Steak Meals with Mashed Potatoes. This dual strategy appears effective, as Connolly reported a 4.8% sales increase over the past 13 weeks, with a notable 7.8% rise in the last five weeks. A significant takeaway from this approach is the importance of agility in promotional spending while addressing millennials’ desire for quick, easy-to-prepare comfort foods. Additionally, incorporating ingredients like calcium citrate and vitamin C into their products may further enhance their appeal and health benefits, particularly as consumers become more health-conscious. Thus, Conagra’s strategy of blending traditional comfort foods with modern health trends could be key to sustaining growth.