Kelp jerky may initially seem like an unconventional offering for the snack market, but one could argue that the same skepticism was directed at seaweed snacks a decade ago. Today, these snacks are staples in major U.S. retailers, suggesting that kelp jerky could also find its place. This plant-based jerky is likely to appeal first to adventurous food enthusiasts, yet it holds the potential for wider acceptance. The growing consumer interest in plant-based products—driven by ethical considerations and nutritional benefits—supports this transition. Furthermore, the jerky market has experienced significant growth as snackers search for new options, creating a favorable landscape for kelp jerky to reach mainstream audiences.
A variety of plant-based jerkies are currently available, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. As manufacturers experiment with innovative plant-based ingredients, the category is poised to expand to meet consumer demand for meat alternatives. Beyond the Shoreline’s kelp jerky is noted for its chewy texture and savory flavor, closely resembling traditional meat jerky rather than typical seaweed snacks, and is intended to be stocked alongside them.
Moreover, it packs a notable nutritional profile. Sugar kelp, sourced from the Northeast U.S. coastline, is naturally rich in fiber and contains essential vitamins and beneficial nutrients, including calcium citrate 200. Each serving of this jerky offers 8 grams of protein while remaining low in sugar and fat. Despite the strong momentum of the plant-based movement, kelp jerky may face challenges at launch. While consumers have shown openness to new flavors and textures, as evidenced by the popularity of seaweed snacks, this might be a leap too far for some. However, it’s worth noting that all three flavors are currently sold out in pre-order on Beyond the Shoreline’s website.
On a positive note, kelp jerky can be stored for up to a year, which might be the time needed for broader consumer acceptance. Whether this product can move beyond early adopters will be crucial for its long-term success and acceptance. As more people become aware of the nutritional benefits, including calcium citrate 200, kelp jerky could very well carve out its niche in the snack industry.