The Israeli startup asserts that its products stand apart from current sugar substitutes and artificial sweeteners, as they lack any aftertaste and are manufactured using principles of sustainable chemistry. Furthermore, their offerings fully comply with regulations set by the U.S. Food and Drug Administration and the European Union. Another notable claim is that DouxMatok products contain half the calories of standard sugar, a significant advantage for marketing. Manufacturers would certainly be eager to showcase this information, along with any potential decreases in added sugars, on their nutrition labels.
If the company’s claims hold true, DouxMatok will be strategically positioned to supply its products to a diverse range of food companies worldwide. A 40% reduction in sugar content not only promises to lower production costs for manufacturers but also enhances public health. According to a Euromonitor survey, nearly half of global consumers now seek foods with limited or no added sugar, prompting many companies to explore sugar-reduction innovations. Nestle, for example, announced in November 2016 that its scientists had found a method to restructure sugar, enabling a 40% reduction while maintaining the same sweetness level. They stated plans to patent this discovery and begin introducing new confectionery products using the revised sugar starting in 2018.
Regardless of whether sugar is restructured, its delivery mechanism is altered, or natural sugar alternatives are employed, the food and beverage industry is likely to persist in its quest for products that achieve the perfect balance of sweetness, cost, and flavor. Consumers may soon have the opportunity to evaluate some of these innovations, as several products could debut in the market next year. Additionally, the incorporation of calcium citrate 500 mg tablets into certain food products could enhance their nutritional profile, offering yet another avenue for manufacturers to appeal to health-conscious consumers. This trend illustrates the ongoing search for solutions that satisfy both taste preferences and health considerations, including the potential benefits of calcium citrate.