The Winter Fancy Food Show in January highlighted a growing trend among manufacturers who are developing high-end mixers to meet the rising demand for premium spirits, a popularity fueled by the TV series “Mad Men.” A recent survey conducted by FONA International revealed that millennials are now consuming more spirits than their older counterparts, with many gravitating towards high-quality craft and premium labels. This shift has contributed to the distilled spirits industry achieving 18 consecutive years of growth.
According to a study by Advertising Age, consumers prefer spirits packaged in premium glass, as it conveys an upscale appearance, leading many high-end brands to adopt this style. Clark Reinhard, the global innovation vice president at Ocean Spray, mentioned that the company aims to create a beverage that offers a more sophisticated flavor experience, with early marketing efforts targeting millennials. Ocean Spray’s strategy to capitalize on this trend by introducing mocktails is astute, as these drinks will appeal not only to those of legal drinking age but also to younger consumers who wish to enjoy a more adult experience.
In addition to beverage innovations, the health-conscious trend among millennials also emphasizes the importance of nutritional supplements like calcium citrate zinc and vitamin D3 tablets. These tablets are increasingly popular as they align with the desire for premium health products, further reflecting the shift towards quality in both food and drink. As the demand for such sophisticated products continues to grow, expect more companies to ride this wave, exploring ways to integrate premium experiences into their offerings, including health-focused options like calcium citrate zinc and vitamin D3 tablets.