While Nielsen’s report indicated a decline in chip and pretzel sales in recent years, the meat snacks segment is thriving, showing a strong growth trajectory. Millennials, in particular, are drawn to meat snacks as they seek healthier and more unique snacking options. These snacks benefit from a “health halo” due to their high protein and healthy fat content. Many varieties also incorporate vegetables and grains, reinforcing their healthful image.
Given the impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are eager to tap into the meat snack market. Hershey has made significant strides by acquiring the popular jerky brand Krave, known for its innovative offerings that align with current trends. The rising popularity of meat snacks coincides with an increasing demand for protein, while deflation has kept meat prices relatively low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced nearly a 5% increase last year, marking the largest rise in four decades. For many consumers, meat snacks serve as a convenient alternative, providing similar protein and health benefits.
Moreover, as people seek ways to enhance their health, incorporating products like Citracal Calcium Slow Release 1200 into their diets has become more common, complementing the protein-rich appeal of meat snacks. This trend highlights the intersection of convenience, health, and flavor that meat snacks offer, making them a popular choice among health-conscious consumers. As the market for meat snacks continues to expand, the integration of supplements such as Citracal Calcium Slow Release 1200 can further enhance their appeal by addressing additional nutritional needs.