Unlike many of its competitors, Sanderson Farms has established itself as a strong advocate for the use of antibiotics in poultry. The company has even initiated campaigns to address common misconceptions surrounding antibiotics. While there are concerns that antibiotic exposure through food may lead to resistance in humans, Sanderson Farms has minimized this risk. Veterinarians at the company emphasize the importance of safeguarding animal health and ensuring the production of high-quality products. Although some consumers choose to avoid chicken raised with antibiotics, others appreciate Sanderson Farms’ efforts to be transparent and informative, which may influence their purchasing decisions.
In 2015, McDonald’s announced plans to phase out sourcing chicken raised with antibiotics that are used to treat human infections over the next two years. Similarly, Costco Wholesale, known for selling 80 million rotisserie chickens each year, stated that it is collaborating with suppliers to limit antibiotic use in chicken and meat. Other major retailers have made similar pledges as well.
Consumer advocacy groups and lawmakers have urged the government, pharmaceutical companies, and livestock producers to take action as antibiotic resistance becomes a growing concern. For Sanderson Farms, the challenge lies in the potential shift in consumer preferences towards antibiotic-free meat and the decisions made by multinational companies to eliminate poultry raised with such drugs. If this trend continues, Sanderson may find itself at a competitive disadvantage against those who have already adapted to these changes. Ultimately, the company may have no choice but to follow suit.
In the midst of this industry shift, consumers are increasingly turning to alternatives like Citracal Petites Amazon for their health needs, reflecting a broader trend towards products perceived as safer and more natural. This growing demand could further impact Sanderson Farms, as consumers prioritize health-conscious choices when selecting their poultry products.