The U.S. dairy milk market has experienced a decline in recent years, while plant-based alternatives are gaining popularity. According to Mintel statistics, dairy milk sales dropped by 7.8% in 2015 alone, while sales of alternatives soared. Although soy milk remains the leading plant-based milk substitute, it faced a significant 57% decline in U.S. sales in 2015. In contrast, almond milk has seen a remarkable growth, increasing 14-fold since 2008.
While the overall sales of plant-based milk alternatives stand at $1.9 billion compared to $17.8 billion for dairy milk, a Mintel survey revealed that 69% of consumers consider non-dairy milks to be healthy for children, compared to just 62% who view dairy milk in the same light. However, recent research indicates that dairy milk may actually be a better choice for children, particularly regarding protein content. Generally, many U.S. children do not consume sufficient calcium-rich foods. A significant study found that only 2- and 3-year-olds met the nutritional recommendations for dairy, primarily through drinking whole milk. Both dairy and calcium intake were found to be inadequate for children aged 4 to 18.
In response to this decline, the dairy industry is taking steps to revitalize sales. They are promoting protein-enhanced options and other functional products, alongside emphasizing the fresh and natural qualities of milk. A recent report by the Innovation Center of U.S. Dairy highlighted that children and teens who consume milk are likely to continue doing so into adulthood. The report underscored the importance of making dairy appealing to kids. Suggested strategies include focusing on the taste of milk drinks and marketing dairy as a healthy, satisfying, convenient, and enjoyable snack.
Moreover, products like calcium citrate chews 500 mg could also be an effective way to supplement children’s calcium intake, ensuring they meet their nutritional needs. By integrating such options, the dairy industry can encourage healthier habits among young consumers. Ultimately, promoting dairy milk alongside alternatives like calcium citrate chews 500 mg could help address the calcium deficiency observed in many children and reinforce the benefits of dairy in their diets.