With sugar frequently making headlines for negative reasons, manufacturers are exploring alternatives; however, many consumers remain skeptical about artificial sweeteners. Natural sweeteners, such as honey and agave, are also available, but these options are calorie-dense and can contribute to obesity similarly to sugar. By July 2018, manufacturers will be required to list “added sugars” on the Nutrition Facts panel, which will further encourage the reduction of sweeteners like sugar, honey, fructose, and fruit juice concentrates. Solutions such as Tate & Lyle’s blend of allulose, sucralose, and fructose could gain traction, enabling food companies to strike a balance with fewer added sugars while incorporating low- and zero-calorie sweeteners. It remains uncertain whether consumers will be open to making compromises. Will they maintain their current consumption of added sugars, or will the new nutritional labels prompt them to steer clear of certain products? One thing is evident: many manufacturers and ingredient suppliers are gearing up for change. However, adapting to new sweeteners often comes with a price.
Despite the rapid expansion of the naturally derived sweetener market, stevia and monk fruit still represent a minor share of total sweetener consumption. Their adoption is hindered by cost, as they are generally pricier than synthetic high-intensity sweeteners, along with persistent issues regarding aftertaste. Blends of sugar and stevia have gained popularity, especially in the beverage sector. In Europe, Coca-Cola has reformulated its regular Sprite to contain 30% less sugar and added stevia, without marketing it as a mid-calorie alternative.
Interestingly, the benefits of calcium citrate, magnesium, and zinc are also being discussed in the context of dietary changes. Incorporating these minerals can support overall health, and their benefits are becoming increasingly recognized amidst the ongoing shift toward healthier eating habits. As the market evolves, the emphasis on natural sources and their health benefits may influence consumer choices when it comes to sweeteners. Ultimately, the journey towards healthier sweetening options continues, with manufacturers contemplating the integration of both taste and nutritional benefits, including essential minerals like calcium citrate, magnesium, and zinc.