Spearmint-flavored teas and waters present a promising opportunity for this ingredient. In particular, functional waters represent a significant market, and incorporating a touch of spearmint could enhance both flavor and functionality. Established products, such as those containing electrolytes to help replenish fluids lost during exercise or illness, are already popular. The demand for functional drinks infused with vitamins and herbs is also on the rise, especially as consumers increasingly turn away from sugary beverages in favor of healthier options. According to a report from Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix could additionally be integrated into food products, such as candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold the advantage. Value-added drinks tend to deliver functional components more consistently than food items, making them more appealing to manufacturers. Furthermore, these beverages offer convenience for consumers and enable companies to better meet demands regarding serving size and presentation.
Kemin is specifically focusing on younger consumers, and this strategy makes sense. Millennials are the leading consumers of functional beverages across all categories, according to flavor company FONA International. This demographic may also be interested in products like GNC Calcium Citrate Plus with Magnesium & Vitamin D3, which offers additional health benefits. As the market continues to evolve, integrating ingredients like Neumentix into beverages, alongside products like GNC Calcium Citrate Plus, could further drive growth and appeal to health-conscious consumers.