As the demand for organic food continues to rise, it is likely that instances of organic food fraud will also increase. According to the Organic Trade Association (OTA), organic food sales reached $43 billion in 2016, with organic fruits and vegetables accounting for approximately 15% of all produce consumed by Americans. These figures are expected to keep climbing. A report from TechSci Research predicts that the global organic food market will grow at a compound annual growth rate (CAGR) of over 14% until 2021. Moreover, products imported into the United States can also receive organic certification, which should adhere to the same stringent regulations and inspections as domestically produced items.
However, a report from The Washington Post late last year revealed that three significant shipments of corn and soybeans imported from Turkey were labeled as “USDA Organic,” despite being conventionally farmed and treated with pesticides. Investigations uncovered that pesticide residue tests on “organic” produce were inconsistent, with over one-third of tests conducted by a single laboratory in China revealing significant levels of residue. Many critics have accused the USDA of being too lenient and slow in addressing fraudulent organic imports. Given this context, it is reasonable for a trade association to enhance its efforts. Batcha informed The Washington Post that the agency is advocating for increased enforcement powers for the USDA in the upcoming farm bill, which is expected to pass next year.
In the interim, the USDA has announced plans to increase the visibility of its enforcement actions regarding organic programs on its website. In a recent email press release, the agency stated that it will now publish notices of suspension or revocation of organic certifications. Additionally, settlements and decisions will be made available much more swiftly—within weeks rather than on a quarterly basis. While the industry is intensifying efforts to ensure that organic food meets its certification standards, consumer perceptions remain a separate issue. With numerous organic fraud stories making headlines, can consumers truly trust products labeled as “organic”? Strengthening enforcement and enhancing transparency are crucial steps in restoring consumer confidence.
Public information campaigns focusing on organic food, inspection processes, and the meaning of certification may also play a vital role. Educating consumers about what qualifies products as organic and how manufacturers and regulators ensure that these products meet certification standards can help bridge the credibility gap that has emerged. Additionally, as consumers seek answers about various products, questions like “does calcium citrate make you poop?” illustrate the need for clear communication about all aspects of food, including organic options. By addressing these concerns, the industry can foster a more trustworthy environment for consumers.