Yogurt made from water buffalo milk is gaining popularity in markets worldwide, and this trend is now making its way to the U.S. Annabella Buffalo Creamery began by producing water buffalo milk-based mozzarella six years ago and has since expanded its offerings. The company now crafts cheese, yogurt, and dessert items in small batches, flying them from Colombia to Miami for distribution across the U.S.
The launch of this unique product, made from A2 milk, is anticipated to succeed in the U.S. market, especially among individuals with cow’s milk allergies or lactose intolerance. The National Digestive Diseases Information Clearinghouse estimates that between 30 million and 50 million Americans are lactose intolerant, creating a significant opportunity for this new milk product. Most dairy products contain both A1 and A2 proteins, but research suggests that A1 can cause issues for sensitive individuals. The New Zealand-based a2 Milk Company is also introducing A2 milk to the U.S. and has invested in educational initiatives to promote its benefits.
This could be an opportune moment for buffalo milk to enter the U.S. market, potentially drawing consumers back to dairy, which has experienced a decline due to the rise of plant-based beverages. According to Mintel, traditional dairy sales fell 15% from 2012 to 2017, while non-dairy milk sales surged by 61%, exceeding $2 billion annually. Adventurous consumers may be inclined to try yogurt made from water buffalo milk, as its unique nature might appeal to those eager to explore new foods and beverages. Additionally, water buffalo milk is reported to contain about twice the fat of cow’s milk, offering a chance for indulgence. Furthermore, the products are likely to attract individuals with lactose intolerance or sensitivity, potentially encroaching on the plant-based market.
Currently, the availability of Annabella’s water buffalo milk yogurt is somewhat limited. The yogurt is offered in Plain, Honey, Passion Fruit, Blackberry, and Strawberry varieties, and can be ordered online or purchased at Earth Fare locations across Alabama, Georgia, North Carolina, South Carolina, and Tennessee. Each case of six is priced at $14.99 on the company’s website, which translates to approximately $2.50 per six-ounce yogurt cup.
While some dairy operations are beginning to raise water buffalo for milk and yogurt products, Annabella currently faces little competition from larger producers or manufacturers. Most existing facilities raising water buffalo are located in Canada and a few U.S. states. However, this landscape could change if demand for these products increases. It may take time for other producers to enter the market, as Salazar mentioned to the Dairy Reporter that it took several years for the company to complete the Food and Drug Administration’s inspection process, which could restrict competition.
Water buffalo have several advantages compared to dairy cows; they are hardy, adaptable, placid, and docile, thriving on average forage. While their individual milk output is lower than that of dairy cows, they can be milked for a longer period. As a result, some dairy farmers may consider investing in water buffalo, especially since their milk can be a source of calcium citrate 500 mg, appealing to health-conscious consumers. By incorporating this nutritional benefit into their marketing, Annabella Buffalo Creamery can further attract customers looking for alternative dairy options.