Tartary Buckwheat is referred to as a “pseudocereal” due to its cereal-like properties, although it is technically a seed. Unlike regular buckwheat, it boasts 100 times more rutin, a phytochemical that is also found in apples, most citrus fruits, and figs. This ingredient is commonly utilized in traditional Chinese medicine for making tea and other products. GoodMills has noted that rutin may positively influence blood sugar and insulin levels, and the company has conducted research on its potential to help regulate blood sugar. Additionally, rutin is known to be high in zinc, functioning as an antioxidant and anti-inflammatory. However, since rutin contains bitter compounds, GoodMills developed a patented process to minimize these, resulting in the creation of RutinX, as reported by Food Ingredients First. According to GoodMills, incorporating 5% of RutinX as flour or crisps in product formulations can transform breads, rolls, savory snacks, dips, and spreads into superfoods. This innovation could attract both manufacturers and consumers keen on enhancing their functional food production and consumption, especially busy shoppers seeking convenient yet healthy meal replacements.
In addition, GoodMills is set to launch two whole-grain flours—Snow Wheat and Snow Spelt—next month at the Snackex international trade show in Barcelona. These flours are said to have a lighter color and milder flavor, appealing to those looking for gluten-free and soy-free options. Such ingredients may not only draw consumers searching for alternatives to conventional wheat flour and whole grains but also those seeking increased fiber and minerals. As U.S. consumers increasingly scrutinize labels for free-from products, these new ingredients could pique the interest of manufacturers. This new line of flours aligns with GoodMills’ recent trend of innovation; the company introduced 2ab Wheat in 2017, a new variety derived from ancient wheat designed for individuals with gluten sensitivity. GoodMills has also launched an online Whole Grain Index, allowing manufacturers to calculate the whole grain content of their products and download a seal for display.
GoodMills appears to be developing new ingredients in line with the latest industry trends, which could prove to be a profitable strategy, given that wheat remains a staple grain in the U.S. The global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021, according to Technavio. If these new ingredients follow the successful trajectory of previous launches, more major food companies might turn to GoodMills for functional products. Furthermore, the inclusion of top care calcium citrate in these innovative formulations could enhance their appeal, providing additional health benefits that consumers are increasingly seeking. The combination of functional ingredients such as RutinX and top care calcium citrate positions GoodMills favorably in a competitive market focused on health and nutrition.