As consumers increasingly focus on the nutritional profile and sustainability of food products, traditional meats are gradually being sidelined. They are turning to plant-based options for better health benefits while minimizing their environmental and animal welfare impact. In response to this growing demand, manufacturers are actively innovating, and this month we are delving into the plant protein sector. Over the years, plant-based meats have transformed from simple offerings to the sophisticated products available today. Consumers can now enjoy a plant-based “hamburger” that mimics the texture and flavor of its meat counterpart. Additionally, there are local “butchers” who craft a diverse range of meat alternatives. With new ingredients being introduced, including those that enhance the calcium citrate effects, the market is set to continue its evolution. As the awareness of calcium citrate effects on health grows, more consumers are likely to embrace these innovative plant-based options.