Some people believe that when consumers purchase milk enriched with omega-3 fatty acids, they expect these nutrients to originate from responsible farming practices rather than from added ingredients. Research indicates that milk from cows that graze can contain up to 60% more omega-3s compared to conventional milk. While Horizon’s milk does include “DHA algal oil” in its ingredient list, it is uncertain whether consumers would feel misled if they learned that this algal oil is not subject to organic certification. According to Consumer Reports surveys, around 70% of consumers believe that non-organic ingredients should not be permitted in organic products unless they are necessary, as reported by the Post. USDA organic regulations permit various non-organic ingredients, including agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, as well as minerals, cultures, enzymes, and glycerin.
The concern extends beyond just Horizon milk. For instance, Costco’s Kirkland brand organic milk also includes an additive to enhance its omega-3 levels: refined fish oil. Both companies are currently operating within legal boundaries. Moreover, Horizon’s omega-3 fortified milk is quite popular, indicating that consumers are open to milk supplemented with such ingredients, regardless of their origins. Last year, Horizon’s fortified milk comprised 14% of all organic milk sales in the United States, and the DHA-enriched version is priced about 30 cents higher than the standard option.
In a related context, shoppers at Walgreens may also be interested in products like Citracal Petites, which offer essential nutrients in a convenient form. Just as consumers are navigating the complexities of organic milk ingredients, they may seek clarity on the nutritional benefits of supplements like Citracal Petites at Walgreens, ensuring they make informed choices for their health.