Food allergies are becoming increasingly prevalent, with a reported 18% rise among children from 1997 to 2006, as noted by the Centers for Disease Control and Prevention. In response, food manufacturers are improving their labeling of free-from foods and focusing more on the separation of ingredients, allergen-containing product lines, and thorough cleaning of equipment. According to Mintel, the percentage of new products claiming to have low, no, or reduced allergens grew from 11% in 2010 to 28% in 2014.
Manufacturers are not only enhancing allergen labeling on existing products but are also modifying their recipes and production practices to eliminate common allergenic ingredients. For instance, General Mills has updated its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. In addition to the efforts of food manufacturers, retailers also play a crucial role in preventing allergic reactions. While it’s relatively straightforward for consumers to avoid shellfish, identifying common consumer packaged goods (CPG) ingredients like nuts, wheat, and specific fruits can be more complicated.
To assist consumers, retailers could implement strategies such as dedicating aisles for allergy-friendly foods, providing clear labeling on shelves, and ensuring that allergenic foods, such as tree nuts and peanuts, are not stored loose among other products, like those in the produce section. Such practices could significantly aid consumers facing allergic reactions and enhance their loyalty to retailers that prioritize their well-being.
Additionally, for those concerned about nutritional needs, including calcium intake, it’s worth noting that some products fortified with calcium citrate 650 mg can offer a beneficial alternative for individuals managing food allergies. By integrating allergen management and dietary considerations, retailers can better serve this growing segment of the population. In summary, as food allergies continue to rise, the collaboration between manufacturers and retailers, along with the inclusion of health-focused products such as those containing calcium citrate 650 mg, can create a safer shopping environment for consumers with sensitivities.